Artificial Intelligence (AI) seems to have weaved itself into almost every aspect of business software in recent years and CRM is far from the exception. From business behemoths Salesforce to small, specialist CRM providers, almost every platform is looking for new and novel ways to leverage AI to support users.
But what does AI really mean for CRM users?
I had the chance to talk to Dan Roche, CMO at Workbooks, one of the best CRM platforms, about where he is seeing AI being best applied in CRM and how AI may impact the future of CRM.
