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Fortune
Fortune
Ruth Umoh

How Campbell’s leaked audio turned a pantry staple into a PR crisis

A row of Campbell's soups (Credit: Justin Sullivan / Staff)

Just as families across the U.S. were heading into Thanksgiving weekend and stocking up on Campbell’s staples, a leaked audio recording landed online of a company vice president mocking Indian workers, calling customers “poor people,” and claiming its soups contained “bioengineered” or “3D” meat. The timing was combustible. A brand associated with holiday comfort was suddenly overshadowed by a senior leader’s contemptuous voice, directed at the very people who buy and make its products. Campbell confirmed the recording’s believed authenticity and removed the executive from his role.

Several elements of the story emerged through a lawsuit filed by cybersecurity analyst Robert Garza, who alleges he told his manager about the comments in January, was discouraged from reporting them, and was later terminated. Campbell disputes that timeline, saying it first learned of the lawsuit months later and heard only “segments” of the audio on November 20. Regardless of how those details are adjudicated, once the recording went public, the question shifted from one executive’s conduct to the organization’s ability to confront issues before they escalate.

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