Get all your news in one place.
100's of premium titles.
One app.
Start reading
Sports Illustrated
Sports Illustrated
Zach Koons

How Cadillac Revealed an F1 Car by Using the Super Bowl As a Launchpad

As the Seahawks dominated the Patriots on the field in Super Bowl LX, Formula One’s newest team was busy making an introduction. 

With an expected audience of over 130 million viewers serving as a backdrop, the Cadillac F1 team revealed its livery for its inaugural season with a Super Bowl ad. Running during the fourth quarter, the 30-second spot unveiled what fans can expect to see when the car takes to the track in less than a month at the F1 season opener in Melbourne. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.