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The Independent UK
The Independent UK
National
J.R. Duren

How Burger King is winning customers back with revamped Whopper

Burger King United States Popeyes
  • Burger King achieved an 8.5 percent U.S. sales growth in the April to June quarter, outperforming competitors McDonald's and Wendy's.
  • The sales surge follows an overhaul of the Whopper led by chef Amy Alarcon, who previously created Popeyes' viral chicken sandwich.
  • Upgrades to the signature burger include a premium brioche bun, creamier mayonnaise and shape-preserving packaging.
  • The successful redesign has helped Burger King reclaim the number two spot among America's largest fast-food burger chains.
  • To keep up with growing consumer demand, Burger King announced plans to hire up to 60,000 U.S. workers.

IN FULL

Burger King hired the veteran chef behind Popeyes’ viral sandwich. Now the Whopper is making a comeback

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