Leather shoes, made to order, that fit like a glove, and look like a dream. That is a rare luxury in a market dominated by e-commerce, where even designer brands are churning out collections by the season. For the true shoe connoisseur, only a customised product, can fashion a sartorial statement. So following slow food and slow fashion, now there’s a focus on slow manufacturing. At Bridlen, a shoemaking enterprise in Chennai that started in 1986, making Goodyear welted shoes the old-school way is a rich legacy that has continued into the 21st Century.
Started by the late K Mohamed Hasan, who began his career in shoemaking with solely creating uppers , he then turned his eye to create not just custom shoes, but footwear that would please, whom he considered the most discerning customers — the Japanese. As a first-generation shoemaker with clients in the UK, France, Italy, Germany, Switzerland, Spain and Portugal, he found a friend in Jose Maria Watanabe, a Japanese shoemaker with four decades of experience in the business. What started as a unique friendship, then turned into a partnership that coalesced the best of Japanese design and Indian craftsmanship.
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