How .BRANDs improve domain security and user trust – even in an AI world

Cybersecurity ensures data protection on internet. Data encryption, firewall, encrypted network, VPN, secure access and authentication defend against malware, hacking, cyber crime and digital threat.

At the end of April, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application period for domain registrars, to allow companies to register for .BRAND domains for the first time since 2012, allowing organizations to register a new generic top-level domain (gTLD) that matches their trademarked name.

“Top level” refers to what is typically the “.com,” “.net,” “.gov,” etc. part of a domain. A .BRAND instead features a brand name after the final dot in a domain address, such as https://about.google.