As the common phrase goes – ‘patience is a virtue’. The ability to endure, wait and yield to time without complaint is widely seen as a positive personality trait. Yet patience is situational, and everyone has a limit.
In a customer service context, people will wait longer when the stakes are high, or when they trust that delays will lead to better security, accuracy or care. If they’re dealing with another human, they also tend to be far more forgiving.
