The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.
More than 50 years later, New York has just updated its iconic branding – not for the first time – to say We ♥ NY as part of an attempt to revitalise the city after COVID lockdowns.
