Cole Palmer is one of the most recognisable faces of the England team. Serial trophy winner at club level, trademarked ‘cold’ celebration, widely popular on social media for his blunt and comedic interview style. It’s no surprise to see him in multiple World Cup campaigns. However, Palmer, alongside other big names such as Phil Foden and Trent Alexander-Arnold, was left out of Thomas Tuchel’s squad for the tournament. Which begs the question: is there such a thing as a ‘safe’ pick for a brand ambassador?
The honest answer is that risk is inherent in any ambassadorial relationship, but the difference between mitigating this risk and ignoring it begins with understanding the kind of deal you’re actually in.
