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Creative Bloq
Creative Bloq
Technology
Amalia Blum

How BMW Motorrad transformed its brand

BMW Motorrad 100 years make life a ride graphic.

When BMW was founded as Bayerische Motoren Werke in 1916, the company began by manufacturing aircraft engines – the origin of the iconic propeller in its logo. What many people don’t know (except true BMW enthusiasts, of course) is that BMW didn’t start producing cars until 1928.

Five years earlier, in 1923, BMW had already introduced its first motorcycles. In other words, the two-wheeler has been part of BMW’s story longer than the car.

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