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Fortune
Fortune
Business
Phil Wahba

How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain

(Credit: Li Ying/Xinhua via Getty Images)

When James Daunt was named CEO of Barnes & Noble in 2019, he quickly began making the big-box store more like local indie bookstores.

Barnes & Noble had just been taken private by Elliott Advisors for $683 million after sales declines driven by formulaic stores that had lost their charm. The hedge fund installed Daunt, a Brit, as CEO, based on his track record reviving Elliott-owned Waterstones, a large British bookseller, and his experience as owner of the beloved 10-store Daunt Books in London.

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