Good morning, Broadsheet readers! Greta Thunberg is detained at a protest, New York City's mayor unveils an agenda for women's health, and the founder of the Fifteen Percent Pledge convinced America's biggest retailers to commit to Black brands and customers. Have a wonderful Wednesday.
- The promise of the Pledge. In May 2020, Aurora James asked the United States' biggest retailers to make a commitment to Black Americans. "We represent 15% of the population and we need to represent 15% of your shelf space," she wrote in an Instagram post amid nationwide protests following the murder of George Floyd.
James's was a voice that retailers listened to. She was the founder of the luxury accessories brand Brother Vellies and is well-connected in the fashion industry. Her callout quickly turned into the Fifteen Percent Pledge, a commitment by companies to devote that share of their shelf space and other resources to Black brands and customers.
