AI is on everyone's lips, also within music. We see AI music being produced for all kinds of purposes, but does it sound good enough, and can it capture the soul of a company in a meaningful audio identity?
First of all, I am not against AI. It's a great tool for many things. But using it to create music for a brand without any audio branding skill, or the skills of a musician or producer, is not the way to go for brands and corporations.
