This month, Apple celebrates its 50th anniversary. Half a century since Steve Jobs, Steve Wozniak and Ronald Wayne designed a simple, affordable computer called the Apple I in Jobs’ garage. This was the first step in what would grow to become the most successful, most valuable brand in the world.
What has followed is a stream of products – Macintosh, the iPod, the iPad and, of course, the iPhone – that have not only changed the tech game but the world. The brand’s continued commitment to pushing the needle and introducing products capable of changing people’s day-to-day lives – and accepting a handful of flops along the way – has been behind its growth into an almost $4 trillion business.
