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Autosport
Autosport
Sport
Charles Bradley

How an underdog NASCAR team flipped the script for success

America’s biggest form of motorsport, NASCAR, is very traditional. There’s a staid way of doing things and, even if the unexpected occurs every now and then, the rule of thumb is that the powerhouse teams always win.

What doesn’t happen is a start-up operation arrives at its top level, bragging a co-owner who’s a Grammy Award-winning megastar. It then buys an entire team from one of American racing’s most successful owners, just a matter of months into its debut NASCAR Cup season, and puts both its cars into the Playoffs at the first proper attempt a year later.

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