For creatives, the world of social media can oftentimes feel like a blessing and a curse. While it's a great way to promote your work to a global audience, the pressure to post, curate and connect can feel overwhelming, leading many of us to develop a sense of social media burnout or anxiety. Tackling this issue head-on are iconic creatives Malika Favre and George Wu with their wonderfully candid Instagram account: I can't afford this, but maybe she can.
What originally started as an inside joke between the friends soon grew into a cult Instagram account, collating the pair's eclectic (and oftentimes expensive) taste. Bringing the unfiltered joy back to social media platforms, ICATBMSC has grown into a space for unrestrained creativity – a moodboard of inspiration curated by two of the design industry's most exciting creatives.
