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Benzinga
Benzinga
Business
Anusuya Lahiri

How Amazon's Price War Is Crushing Temu's US Comeback

Temu shutterstock_2297594373

Amazon.com’s (NASDAQ:AMZN) pricing dominance is crippling PDD Holdings (NASDAQ:PDD) owned Temu’s efforts to rebuild its U.S. retail strategy after the Trump administration ended duty-free imports from China.

As Temu shifts toward sourcing from U.S. suppliers, it faces a significant hurdle: sellers won’t undercut Amazon on branded goods, fearing the loss of visibility and sales on the e-commerce giant’s platform.

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