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Fortune
Fortune
Sharon Goldman

How Amazon blew Alexa’s shot to dominate AI, according to more than a dozen employees who worked on it

Amazon OpenAI David Limp Google Patrick T Fallon Anthropic Apple AWS Microsoft

“Alexa, let’s chat.”

With that phrase, David Limp, at the time Amazon’s head of devices and services, showed off a new generative AI-powered version of the company’s signature Alexa voice assistant in September 2023.

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