It’s official, we are living in a never-ending episode of dystopian TV show Black Mirror. With the debut of “generative AI” platform ChatGPT at the end of 2022, we can get artificial intelligence to write emails, give parenting advice and even craft heartfelt wedding vows. You might not want to believe its capabilities match humans yet but at the recent AI Safety Summit at Bletchley Park in November, King Charles addressed a room full of tech titans and world leaders by saying that artificial intelligence was "no less important than the discovery of electricity, the splitting of the atom, the creation of the world wide web or even the harnessing of fire”.
As a travel journalist and trend forecaster I have been experimenting with how “Gen AI” tools such as ChatGPT and Google’s Bard can be used in my work, and reporting on interesting applications of the technology to make trip planning and booking easier. I even challenged it to have a go at writing this article: “Ever felt overwhelmed by the countless options while planning a trip? AI is here to simplify that. By analysing your past travels, preferences, and even your social media activity, AI-powered platforms can suggest destinations, hotels, and activities that suit your personal taste. Imagine logging into an app and immediately finding a list of destinations you're bound to love, complete with boutique hotels, quaint cafes, and hidden gems,” writes ChatGPT in a matter of seconds.
