Shake Shack is adding more artificial intelligence to the burger chain’s menu.
On Wednesday, the company announced “Project Catalyst,” a four-pillar initiative that will prioritize technology investments on digital systems, AI, and data to improve service speed and accuracy, generate insights that will make it easier for operators to run their restaurants, and offer more AI-driven personalized promotions to lure diners. Shake Shack says these investments are critical to help the business as it plots an expansion of the concept to 1,500 company-operated locations.
