Scot Wingo knows a thing or two about e-commerce disruption. A dozen years ago, the longtime entrepreneur rode an earlier online shopping boom to an IPO for one of his previous software companies, ChannelAdvisor.
Now, he’s onto another e-commerce bet for the AI age after spending much of the past decade launching and running an on-demand car service business. His new company, ReFiBuy (an abbreviation of research, find, buy), aims to build software that helps consumer brands and retailers navigate a new online world where AI shopping agents make purchases as frequently as human customers do.
