The price tag on a grocery store shelf used to be relatively static. Today, that price is often in constant flux, thanks to a powerful and largely invisible technology: artificial intelligence (AI). Grocery chains are increasingly using sophisticated AI algorithms to implement “dynamic pricing.” This means that the price of an item can change multiple times per day. The AI makes these changes based on a huge amount of real-time data. This creates a secret pricing engine that most shoppers are completely unaware of.
