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Fortune
Fortune
John Kell

How AI is becoming Hollywood's newest star, changing work on and off camera

(Credit: Courtesy of Higgsfield AI)

When Hell Grind debuted in Cannes, France, this spring, the action film garnered no buzz from the involvement of an A-list movie star or an Oscar-winning director.

Instead, what caught the public’s attention was that Hell Grind was created with artificial intelligence. A team of 15 at AI video startup Higgsfield AI made the 95-minute movie in under three weeks with a budget of just $500,000, with four out of every five dollars spent on compute, and personnel accounting for the rest of the sum.

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