Black Friday, the annual shopping event that takes place after Thanksgiving, has become a significant highlight of customer enthusiasm in the United States. Traditionally marked by long queues and early morning rushes, the event has evolved with technology that shifts much of the action online.
Shoppers hunt for the year's best deals across electronics, fashion, toys, and home appliances, often facing crowded stores or navigating a complex web of online offers. In 2025, the growing influence of artificial intelligence (AI) became a defining feature of the shopping experience. It also helped consumers make more informed choices despite rising prices.
