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Frédéric Jallat, PhD, Professor of Marketing and Academic Director of MSc. in Biopharmaceutical Management, ESCP Business School

How AI could dramatically improve cancer patients' prognosis

With 1.2 million deaths in the 2020, or 23% of the total number of deaths, cancer is the second biggest killer in the European Union. The figure is all the more tragic given 40% of these cancers could be prevented through early detection and lifestyle change such as not smoking or regular exercise.

Research on the future of medicine offers hope, however, with significant progress forecast in the prevention and treatment of the disease in the decades to come. The rise of Artificial Intelligence (AI), among others, is one of the significant causes for optimism.

What exactly does AI in healthcare involve?

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