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The Conversation

Philip Newall, Lecturer in the School of Psychological Science, University of Bristol

How AI and AR could increase the risk of problem gambling for online sports betting

Kaspars Grinvalds/Shutterstock

Sometimes referred to as the “crack cocaine of gambling”, electronic gaming machines (EGMs) such as slot machines allow bets to be placed as quickly as once every 2.5 seconds, delivering a rapid and immersive gambling experience. Similar features are now being used to transform online sports betting, significantly increasing the risk of problem gambling.

Sports betting is one the UK’s most popular forms of gambling. Traditionally, people have placed sports bets in the same way they play the national lottery: betting on the final result of a match or race during the week and often waiting until the weekend to discover the outcome of the event.

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