- Accenture CEO Julie Sweet broke with corporate tradition when she needed to announce the biggest organizational restructure in the company’s history to her 770,000-person workforce. She opted to deliver the message via video rather than sending a company-wide memo. Her approach to managing the company’s transformation, which reversed five decades of organizational structure to better align with AI-driven client needs, demonstrates how leaders can successfully navigate large-scale change through transparent, personal communication.
When Julie Sweet needed to announce the biggest organizational change in Accenture’s history to her workforce of more than 770,000 employees, she broke with decades of corporate tradition. Instead of crafting a company-wide memo, the CEO opted for something different: a direct video message that would reach employees across 120 countries and fundamentally reshape how massive corporations communicate during times of upheaval.
