Nothing about the candidacy or presidency of Donald Trump was ever conventional. He took the White House with no prior experience in any elected office and, for the most part, sidestepped traditional media channels to get there.
Trump was the first candidate at a national level to really leverage social media, and his 2016 campaign will likely be looked at for decades as a case study for marketing across digital platforms. Whether you love him or hate him, he was the one of the first politicians to understand the power of Twitter, which is now known as X, Meta Platforms' (META) Facebook and other popular social networks.
