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The Economic Times
The Economic Times
National
Trending Desk

How a prisoner created India’s first rainwear brand by studying ducks and built a company that now serves the IAF, Navy

Long before branded rain jackets flooded store shelves, an Indian freedom fighter sitting inside a British prison was thinking about a different problem: why Indian soldiers had to suffer in rain-soaked conditions without proper protective gear. That concern eventually led to the birth of Duckback, India's first rainwear brand. More than a century later, the company that started with affordable raincoats inspired by ducks now produces specialised equipment for Air Force pilots and Navy personnel.

A prison term that sparked an idea

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