If a dark haired man is piling a mound of chocolate chips and coconut flakes atop your Chocolicious fro-yo at the 16 Handles in Times Square, he might just be the CEO of the entire chain.
His name is Neil Hershman, the newly appointed 27-year-old CEO of 16 Handles. And rolling up his sleeves to work the weekend shift at the brand’s flagship happens to be one of his favorite parts of the job. He tells Fortune that all 16 flavor options can be overwhelming for customers; the fun part, he says, is explaining that you can get all of them.
