BEIJING: A crudely animated, homemade movie about a baby cow has become China's most unlikely box-office smash, generating merchandise and memes and a national conversation about the joyful rejection of slick marketing and artificial intelligence by a younger generation.
Made on a shoestring budget and with hand-drawn posters and a reported cost in the thousands of dollars, "The Bull Comes," or "Niu Lai" in Chinese, grossed the equivalent of more than $4 million as of Thursday.
