On winter mornings in western Maharashtra, strawberry fields come alive under a blanket of mist. Bright red berries peek out from neat rows of green plants, creating one of the most recognisable sights in the region. Today, Mahabaleshwar strawberries are known across India. They appear in fruit bowls, desserts, milkshakes and breakfast plates. But behind every berry is a story of innovation, farming expertise and thousands of families who have helped turn a seasonal fruit into a thriving industry.