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The Economic Times
The Economic Times
National

How a fruit born out of 1992 experiment is helping farmers earn Rs 10–12 lakh per acre

On winter mornings in western Maharashtra, strawberry fields come alive under a blanket of mist. Bright red berries peek out from neat rows of green plants, creating one of the most recognisable sights in the region. Today, Mahabaleshwar strawberries are known across India. They appear in fruit bowls, desserts, milkshakes and breakfast plates. But behind every berry is a story of innovation, farming expertise and thousands of families who have helped turn a seasonal fruit into a thriving industry.

Read more: In 1912, a wrestler got bored of eating ghee & milk every day. Then one day, a simple kitchen experiment led to the creation of one of world's most loved mithais

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