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Fortune

Sarah Glodek

How a DIY Adobe Illustrator design landed Rebel Creamery in a $23.8 million fight with Van Leeuwen

Rebel Van Leeuwen Adobe Eric Komitee United States Fortune Walmart

(Credit: Noam Galai/Getty Images for The World Around)

Rebel Creamery’s founders say they designed the company’s logo and ice cream pint packaging themselves in Adobe Illustrator. But that DIY branding design landed them in a nearly $24 million legal dispute.

The Utah-based, low-carb ice cream maker, whose products are sold at Target, Kroger, and Walmart nationwide, filed for bankruptcy on Aug. 14, days after appealing a federal judge’s order to pay rival Van Leeuwen Ice Cream millions over a trade-dress dispute.

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