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Fortune
Fortune
Alicia Adamczyk

How a credit card's 'plunk factor' became a millennial status symbol: 'It feeds the ego'

hand holding blue credit card with yellow background and copy space (Credit: Wong Yu Liang)

For Jonathan, a 35-year-old journalist in New York, there's a certain satisfaction to the heft and weight of his Apple credit card. Jonathan uses it for everything, sometimes taking it out for purchases that could easily be made with cash or a tap of his cell phone, just because he enjoys the tactility of the titanium card.

"The fact you can hold it a foot above the table and drop it, and it clangs, I love that," says Jonathan, who asked that his last name to be withheld for privacy concerns. "It’s the most obnoxious thing you can probably do, I realize I deserve full social approbation for it, but I love it."

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