As Americans gear up for Black Friday and Cyber Monday, two of the biggest shopping days of the year, a growing and massive boycott movement is urging consumers to sit out. Called 'We Ain't Buying It', this campaign seeks to channel economic power into political resistance. Rather than fighting over limited edition deals, this new series of consumer activism is squarely aimed at President Donald Trump, the Immigration and Customs Enforcement (ICE) agency, and corporate behemoths like Amazon as per reports. And understanding its aims, structure and potential impact helps shed light on a modern form of protest rooted in collective economic pressure.
