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Fortune

Jane Thier

How a 28-year-old is transforming the ‘male, pale, and stale’ personal finance industry to become everyone’s ‘Rich BFF’

Vivian Tu Kim Kardashian TikTok JPMorgan

Vivian Tu headshot (Credit: Courtesy of Vivan Tu)

Vivian Tu, the 28-year-old TikToker behind Your Rich BFF, knows how to explain private equity to her 2.2 million followers through a lens they can understand: Kim Kardashian.

“Kim K's foray into private equity is going to make her a multi-billionaire all while using other people's money,” Tu kicks off the video in her typical front-facing, fast-talking style. “Kim got regular rich through sponsorships, TV, et cetera. She then leveled up by building her own brand, and now she's hitting boss level by investing in other people's brands.”

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