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Evening Standard
Evening Standard
Business
Lucy Tobin

How 4Global’s Eloy Mazon helps organise World Cups and Olympics from Chiswick

The Olympic Flame burns after the lighting of the Olympic Cauldron during the opening ceremony of the Tokyo 2020

(Picture: AFP via Getty Images)

Eloy Mazon is one of the best organisers of sports days in the world. The firm he founded, 4Global, excels in working out when, how, and for how much organisers can host global sports clashes.

It’s just the events involved aren’t quite the egg-and-spoon or sack race at a local school: from its Chiswick headquarters, 4Global’s clients include the organisers of the Tokyo 2020, Rio 2016, Beijing 2008 and London 2012 Olympics, football’s upcoming Qatar World Cup, plus Russia and Brazil’s before it, the Commonwealth Games and various athletics World Championships.

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