2025, wow. Can you believe it? It feels like yesterday we were waiting for the launch of Apple Vision Pro, excited at the prospect of Apple’s impact in the VR/AR headset space. While it’s fair to say the Vision Pro’s launch was lukewarm, 2024 was instead dominated by another Apple launch.
In June, Apple revealed Apple Intelligence, the company’s first foray into the world of AI, initially launching in September with a feature set led by Writing Tools, Apple’s take on popular proofreading/rewriting software like Grammarly. A few months later, in December, Apple followed the initial Apple Intelligence launch with the release of iOS 18.2, headlined by Genmoji, Image Playground, and ChatGPT integration in Siri.
