Beauty and fashion are close bedfellows. But in 2024, this relationship got even cosier, with a litany of turbocharged crossovers between the two disciplines.
The year began with Pat McGrath’s viral porcelain doll make-up for John Galliano’s tenure-defining Maison Margiela Artisanal S/S 2024 show. Later, during September’s S/S 2025 show season, Olivier Rousteing welcomed the much-anticipated Balmain Beauty. (As well as releasing a line of perfumes called ‘Les Éternels’, the Balmain runway collection included clothes and accessories directly referencing the fragrance bottles, alongside yet-to-be-released products such as lipsticks and eyeshadows).
