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The Guardian - UK
The Guardian - UK
Technology
Nadia Khomami Arts and culture correspondent

How $1bn push into podcasts led to Spotify’s growing pains

Spotify continues to retain more paying subscribers than any other audio streaming service.
Joe Rogan during a recording. Spotify continues to retain more paying subscribers than any other audio streaming service. Photograph: Syfy/NBCU Photo Bank/NBCUniversal/Getty Images

He was supposed to be Spotify’s biggest acquisition, one who would transform the music streaming company into a one-stop shop for all kinds of online audio.

But controversy over “misinformation” on Joe Rogan’s podcast precipitated a hellish week for the Swedish firm as high-profile boycotts, a social media backlash and a share price drop challenged the viability of its meteoric growth.

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