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Latin Times
Latin Times
Business
LatinTimes Staff Reporter

Houston's Latino Entrepreneurs Built an Economic Engine. The World Cup Just Put It Under a Microscope.

HOUSTON, TEXAS - APRIL 12: Dr. Laura Murillo, Nicole and Benny Agosto and Board of Directors at the Houston Hispanic Chamber Of Commerce Annual Luncheon & Business Expo at Hilton Americas-Houston on April 12, 2024 in Houston, Texas. (Credit: Photo by Bob Levey/Getty Images for Houston Hispanic Chamber of Commerce)

For most of the past two years, Houston business leaders have leaned on a single statistic to describe the region's economy: Latino residents drove more than two-thirds of its growth. This summer handed that claim a live audience. Roughly half a million World Cup visitors moved through the city over three weeks, landing directly on top of the neighborhoods and small businesses that statistic was supposed to describe.

 Houston Hispanic Chamber Of Commerce Annual Luncheon & Business Expo
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