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Birmingham Post
Birmingham Post
Business
Alistair Houghton

Housing sites at £200m regeneration scheme going on the market

Two plots of land allocated for hundreds of homes at a £200m brownfield regeneration scheme in Merseyside are being put on the market.

BXB Cowley Hill Ltd, a joint venture between brownfield land specialist BXB and Promenade Estates, has appointed an agent to market the land in Cowley, St Helens, following the completion of infrastructure work.

BXB and Promenade successfully secured planning consent for up to 1,100 new homes, a hotel and commercial space at the Cowley Hill Works site, north of St Helens town centre, in March 2022.

Cowley Hill Works is the largest brownfield land allocation within St Helens’ local plan.

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The site, with approval for 1,100 homes, has been divided into four plots, with the first two now being marketed by Northern Land Agency.

Plot 1, at 12.7 acres, has consent for 220 homes, a children’s play area and an acre of public space. Plot 3, at just over 16 acres, has consent for 316 homes, a children’s play area and 2.8 acres of public open space.

The joint venture team plans to retain the commercial element of the project, which will be delivered once the housing sites have been sold.

BXB director Gary Goodman said: “We are delighted to bring Merseyside’s largest brownfield site to market. With construction costs stabilising and residential land being in short supply, we believe this is the optimum time to invite offers for the site.

“Since securing outline consent we’ve been busy preparing the site for an onward sale. Working in partnership with the Liverpool City Region Combined Authority, St Helens Council and SP Energy Networks we’ve secured a new 10MVA electrical substation and completed a new dedicated access for Pilkington

“In addition, we are in the process of making a detailed planning application for the site spine road and entrances and we will be offering the site up fully remediated. We are expecting strong interest and the project further demonstrates our expertise in the brownfield land sector.”

John Dunlop of Northern Land Agency said: “The market has been anticipating this launch and house-builders have been quick out of the traps.

“When you have a site with all the fundamentals in place, which is close to the town centre and in an established area with good schools, that’s hardly a surprise.”

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