Four months into her new job as Homes for Scotland (HFS) chief executive, Jane Wood is ready to tackle some of the sector's biggest issues.
Chief among them is the sector's perception problem, with a public often opposed to new houses being built, due to views often founded in out of date information about the industry's impact.
"I'm astonished at how anecdotal perceptions of this industry are - there's a really unfounded reputation across broader society, which just isn't supported by the realities.