More than 200 content creators hit Chicago this week, bringing their ring lights and attempts at business casual as part of a historic push by the Democratic national convention to credential non-traditional media.
Memes had fueled the initial excitement surrounding Kamala Harris’s 11th-hour presidential bid, and the campaign aimed to churn out more viral moments by granting the creators access during this crucial week. Many, if not most, of the creators paid their own way to Chicago. Some were sent courtesy of political action committees. On the convention floor, they have danced to Chappell Roan, landed interviews with lawmakers like Alexandria Ocasio-Cortez and Raphael Warnock, and filmed get-ready-with-me videos of their convention outfits. Is their content breaking through?