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The Guardian - UK
The Guardian - UK
Lifestyle
Tony Naylor

‘Hotter than ever!’ How pizza conquered Britain – leaving its rivals in the dust

Slice of pizza being lifted from the pie with strands of melted cheese stretching down.
‘People self-identify by their pizza choice.’ Photograph: davit85/Getty Images

In 2004, when Daniel Young first arrived in London, he encountered a problem. “I’m from New York. I don’t understand a world where pizza is not a life essential,” says the food writer also known as Young & Foodish. “In New York, we go from the mother’s breast to pizza. It’s our first solid food.”

By contrast, Britain had “no inherent pizza culture or style”. Popular chains such as Domino’s and Pizza Hut existed, but few people were passionate about pizza. It did not excite debate.

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