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The Hindu
The Hindu
National
Jahnavi T. R.

Hoteliers say no to annual price hike to retain business

At a time when the price of all commodities and services are going up, hoteliers in Bengaluru have decided to offer some respite to their customers, as the Bruhat Bengaluru Hoteliers Association (BBHA) has decided to forgo their annual price hike, which takes place in April.

Even as the prices of essentials like vegetables, grains, and pulses have gone up in recent months, hoteliers have refrained from hiking prices to retain business. Last year, the price of various items increased by 5%-10% in most hotels in the city. However, this year, hoteliers said business was badly affected in summer, especially in April, due to the heat outside.

“We did not increase the prices this time as it would be bad for business. The business has already come down in the last few months because of various reasons, and now, if we hike the prices, we will lose more customers. Besides, Bengaluru is a city where you can get the same item for different prices. So, most restaurants have already fixed prices according to their expenditure,” said P.C. Rao, president, BBHA.

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