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The Independent UK

Natalie Wilson

Hotel group boss says Sri Lanka must rebrand as a value destination

United States Sri Lanka Dillip Rajakarier Minor

In 2024, 2.05 million tourists visited Sri Lanka - (Getty Images)

Sri Lanka has been urged to move beyond “discount-led tourism” to focus on value over price.

Minor International Group CEO Dillip Rajakarier said that the country should not be positioning itself as a cheap destination in his keynote speech at CA Sri Lanka’s 46th National Conference this week, reported Sri Lankan outlet Daily FT.

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