Hot and bothered commuters were offered the chance to escape the heat – with a billboard that cools you down.
With temperatures reaching heights of 38.1 degrees C yesterday – and predicted to exceed 40 today – millions have been feeling the heat as they battled public transport delays and cancellations to get into work.
But those heading through 83 Redchurch Street Shoreditch, in London’s trendy east end, were offered some respite thanks to a six-metre wide billboard, designed by White Claw Hard Seltzer, to offer passers-by the ultimate mid-journey refresh.