Four maternity nurses have been sacked by a hospital after uploading a "disrespectful and unprofessional video" to TikTok.
The Emory University Hospital Midtown in Atlanta, US, have been forced to apologise to patients after a minute-long video was uploaded to the social media website.
The clip showed nurses sharing their “icks” - which means turn-offs.
In the video the nurses, who have not been identified, appear to mock newborn mums as part of a TikTok challenge to share their "icks."
One of the nurses is heard saying: "My ick is when you ask me how much the baby weighs, and it’s still in your hands."
Another says: “When the dad comes outside and asks for a paternity test right outside the room door.”
Whilst a third says: "Another ick, when you're going room to room between one baby mama and your other baby mama."
The video has since been deleted by the uploader but is still circulating online.
In a statement on Friday, the hospital said it has “taken appropriate actions with the former employees” which suggests the nursers are no longer employed at the facility.
Emory Healthcare said in their statement: "We are aware of a TikTok video that included disrespectful and unprofessional comments about maternity patients at Emory University Hospital Midtown.
“This video does not represent our commitment to patient- and family-centered care and falls short of the values and standards we expect every member of our team to hold and demonstrate.
"At no time should our patients ever feel they are not being treated with care and respect. Every patient at Emory Healthcare deserves to be cared for by a compassionate, experienced team in a comfortable and safe environment."
The video left viewers furious with the nurses as one user commented: "Imagine sayin these things with women at the most [vulnerable] moment in our lives.”
Another wrote: “I see these comments talking about their feelings and they’re valid. “But as a patient, you’re already nervous this is a huge milestone in your life.”
The Ick Challenge on TikTok, which encourages social media users to suggest their turnoffs, has had over 3.3 million views on the platform.
The internet craze has seen dozens of workers uploading TikTok videos while they're working - with many sacked after oversharing company information.