Movie poster design often falls victim to trends (don't get me started on floating heads), but as a horror fan, I've always held the genre to a higher standard. With classic horror film posters like Jaws, The Exorcist and The Shining demonstrating the genre's creative diversity, I considered it a league of its own, but now I must confess, horror movie poster design is in a creative rut.
It seems that with each new horror release, there's a poster following the same formulaic pattern. Red and black colour palette, simple but creepy visual motif, and some edgy typography to top it off. While the aesthetic was creepy for a while, the aesthetic oversaturation has lost its impact, leaving me hungry for something (anything) fresh.
